Lavazza – London Fashion Week

At London Fashion Week 2015 Lavazza sent out a fleet of branded vespas to deliver free coffee to people who used the #LWFLavazza hashtag. I came up with a simple but bold set of postcards that were dropped around Soho to inform people of the activity, which fit together to create a seamlessly tessellating pattern.

Project completed at 27, with lead agency Amplify.

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© 2016 Joe Stone